Magic fun for Yamanouchi's Vesicare
Pharmaceutical giant Yamanouchi launches Vesicare in Orlando using Marco's magic.

Pharmaceutical giant Yamanouchi used Marco’s magic to launch its marketing campaign for Vesicare, its new product to treat overactive bladder symptoms. In a technological first, Marco shot and produced a version of his popular “Shrinker” illusion on-site, with Yamanouchi marketing chief Kay Spiller. Having prepared the necessary animations of the new product launch advertisement in his studio in New York, Marco arrived on site prepared to shoot green screen video of Ms. Spiller 36 hours prior to the performance. During the next 8 hours, he edited the full 3-minute piece on his portable editing system, and delivered in digital format for rehearsals 12 hours prior to the show. Besides the special Shrinker, in which Ms. Spiller walked into and explored the new ad, Marco performed versions of Pixel, The Magic Touch and Wings of the Imagination at various points throughout the meeting. He also used a laser pointer to electronically “paint” the scenery for a series of comedy sketches produced as a part of the meeting, for which he also served as emcee. The whole project provided an opportunity to show off a lighter and funnier side of Marco’s magic, and the audience was charmed throughout.
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