Pfizer's New Vision
Want Vision? Do you want to generate excitement about the future? Talk to Dr. Marco! Pfizer Opthamalics did…

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For an exciting launch to their newly acquired Opthamalics division prior to it’s first major national trade show, Pfizer Pharmaceuticals invited Marco to perform a special meeting opener that would combine the excitement they all felt about the newly expanded division and their theme of “SEE THE FUTURE - SHARE THE VISION.” Using his trademark Pixel Technology, Tempest created an excitement-building digital countdown, followed by the multi-stage creation and multiplication of flying lights – some of which flew into the giant screen on stage creating theme phrases – and others that swelled, multiplied and soared over the audience on their ultimate journey to an explosion, creating the theme logo for the meeting and presenting the leading speaker in a shower of light and energy. Each subsequent speaker was presented as a “living silhouette,” appearing out of a giant globe of sparks, each carrying the vision of the meeting onward and upward. For a special coffee break in mid-meeting, Marco invited two Pfizer executives out of the audience to help him perform the magic of the “Haunted Table,” a magical artifact straight from the era of Harry Houdini. “Working together with a strong vision, we really can create magic!” was his theme. Custom versions of Tempest’s up-tempo and whimsically fun “Magic Touch” and the inspirational “Wings of the Imagination,” using a specially created poem as background, closed out the session, sending attendees – the top members of Pfizer Opthamalics sales force – off to their trade show battles, fully charged up and inspired to spread their new vision.
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