confirmed
Hollywood
2012, June, 25
2012, June, 26
David Yamner's client
Nielson's Consumer 360 Conference
Nielsen as you know is the pre-eminent market research firm in the world and focuses data and insights to major corporations, advertising and marketing agencies across the globe. They focus on a multi-screen approach, TV, internet (computer and iPad) and cell phone.
The audience is comprised of approximately 1,000 marketing and media professionals and come to this event to learn about trends and new ideas on how to best reach their audience.
Key to their messaging this year is linking Collaboration and Digital tools. They use the phrase Watch and Buy. What do consumers watch and what do they buy.