Magicians do the impossible every day. So does the magicLab. It’s a collaboration between technologists, illusionists and artists. It’s a place where diverse disciplines lead to a shared goal; to discover the technology of tomorrow today. Illusion Augmented Technology allows us to experience the impossible, to immerse ourselves in visionary technologies, prototype the future and engage the public through strong narrative and inspiring storytelling. It’s where magic and science meet.
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