Making magic with the iPad
Marco helps Joint Replacement giant Zimmer introduce its sales force to new technology in Orlando

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Marco helps Joint Replacement giant Zimmer introduce its sales force to new technology in Orlando

Zimmer is the world’s leading provider of hip, knee and other joint replacement technologies. At a recent meeting of over 1200 of their top sales people in Orlando, Florida, the company wanted to present their team with pre-configured iPads to help them better do their jobs and assist their clients. Zimmer sales people often wind up consulting surgeons on the capabilities of their products, even in the operating room. The new iPad technologies would provide a quantum leap to their ability to be more effective in all areas of their jobs.

But how does a company known for innovation itself present a product as innovative and game changing as the iPad and it’s new applications developed exclusively for them in a way that will impress even their own forward looking staff­ Why, with a performance by your favorite neighborhood Cyber-Illusionist, of course.

Marco opened the meeting by flying his “light of inspiration” over the audience, then breaking it into bits which painted image after image on the giant (12,000 pixels wide!) screens…and ultimately caused the magical appearance of Zimmers head of sales from the screen itself.

Returning mid-meeting, Marco caused an iPad to jump off the screen, then, using his video magic, used it to explain just how the new system would work for each and every Zimmer sales person, even producing a real knee-joint replacement socket “out of” the iPad to demonstrate just how real the new applications could make things.

Immediately following the meeting, Zimmer and Apple passed out 1200 new iPads, fully loaded with the custom Zimmer software. An exciting morning for all!
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